The Strand CMS blog
Notes on agent-first publishing, MDX-in-Git, and getting indexed by humans and machines.
SEO is table stakes. GEO is the moat.
Generative Engine Optimization - being legible to ChatGPT, Perplexity, and AI Overviews - is the new differentiator. Here is what it actually requires.
Why MDX-in-Git beats a database for agent content
When agents write your articles, Git is a better content store than a database: diffable history, pull-request review, instant rollback, and no infrastructure.
Introducing Strand CMS: publishing built for agents
Strand CMS is an open-source, agent-first publishing system. MDX in Git, SEO and AI-search built in, no database and no CMS UI. Here is the why and the how.